The intuitive interface has an outstanding workflow for easy campaign booking
and management. The ongoing updates ensure compliance with market
standards, customer requests and best practice knowledge.
Campaign Management
- Automatic campaign optimization – by click frequency or financial information
- Exact inventory forecasting and availability check - including all targeting
selections, and displays competing campaigns with higher and lower priority
- Multiple levels of campaign priorities provide maximum control of campaign
delivery
Surveillance Tools
- Campaign status provides a quick overview of the campaign delivery
- Tailored system alerts for easy overview of potential and actual status of
any campaign
- e-mail alarms can be set for delivery when a campaign has reached a
certain number of impressions or clicks
Reporting
- Automatic reports for campaigns and advertisers by e-mail
- Reports on unique clicks, frequency clicks, post-actions
(actions initiated by specific impressions or clicks)
Targeting Options
- IP, bandwidth, language and geo-targeting
- Automatic reports for campaigns and advertisers by e-mail
- Customized targeting on user profile or content
- Standard targeting - frequency, i.e. by frequency life time, browser, hour,
day
- Behavioral targeting
Customized Functions
- An open and comprehensive API allowing customers to auto mate virtually
every possible selection through the booking interface
- iSense™, semantic targeting for precise ad placement in true context
- Ad operation services, partially or fully outsourced
- Network eCPM optimization for maximum use of inventory
- Video advertising with pre and post rolls